Chagee × Humana

Client: Chagee
Year: January 2024
Project: Chinese New Year Angpow Design

Red packet ‘Angpow’ design for Chagee's Chinese New Year campaign. The angpows and sticker designs blend chinese traditional and modern aesthetics, featuring vibrant colors like red, blue, pink, and gold to symbolize luck and prosperity. Detailed patterns and Chagee's branding elements make them stand out, enhancing the festive spirit and providing customers with beautifully crafted Angpows for sharing blessings during the Chinese New Year.